- Creating a subdomain with a highly popular keyword and creating duplicate copies of the existing pages on it.
- Filling your pages with keywords, whether relevant to the page content or not.
- Adding keyword-rich meta titles.
- None of the above.
The process of optimising your web content such that a search engine prefers to display it as a top result for searches of a particular keyword is known as search engine optimization (SEO). There are three parties involved in SEO: you, the search engine, and the searcher. For a well-rounded organic search strategy, you’ll need three forms of SEO: on-page SEO, technological SEO, and off-page SEO. It would be much easier to coordinate and implement your optimization plans if you break down your approach and think of SEO as these three groups.