Amazon Sponsored Ads Foundations Certification Exam Questions and Answers

Amazon Sponsored Ads Foundations Certification Exam Questions and Answers

Sponsored Goods advertisements appear in Amazon’s shopping results and on related product pages to help promote specific products. When a customer clicks on an advertisement, they are taken to the product page for that advertisement. Professional sellers and vendors may use Sponsored Goods. Supported Goods are keyword or product-targeted advertisements that appear in Amazon’s shopping results and product information pages to support your individual listings. You can use predictive targeting to help you start your first campaign in minutes. If you have a product to sell, consider using Amazon Sponsored Products advertising.

True or false? An advertiser can leverage the API to manage their sponsored ad campaign by working with a third-party integration provider.

  • False
  • True

✅ True or false? Cancelled orders are not included in sales attribution metrics.

  • True
  • False

✅  True or false? If an advertiser’s goal is sales efficiency, they should decrease bids on keywords with high ACOS.

  • True
  • False

✅ True or false? A minimum of 4 product images is suggested for a product to be retail ready.

  • True
  • False

 True or false? Sponsored ads are bought by impression (CPM).

  • True
  • False

✅ True or false? Optimizing the enhanced content section can improve organic SEO.

  • False
  • True

✅ True or false? It’s possible you will have to bid higher as keywords get more restrictive and competitive, in order to see results.

  • False
  • True

✅ True or false? Sponsored Products allow you to target by keyword, ASIN, or category.

  • False
  • True

✅ True or false? The “adjust bids by placement” setting for Sponsored Products will not work with dynamic bids.

  • True
  • False

✅ True or false? The product detail page should NOT include “what’s in the box” shots as it may lead to confusion for shoppers.

  • True
  • False

✅ Sponsored ads are generally used for which objective?

  • To increase brand awareness
  • To drive customer loyalty
  • To reengage previous customers
  • To reach customers with high purchase intent

✅ If ASINs are not driving sales in a campaign, what would an advertiser see in the advertising product report?

  • high ACOS
  • neither of these
  • low ACOS

✅ Miguel is a seller who wants to drive sales for a line of weedwackers with a headline that reads, “Good gifts for mom.” Which sponsored ad could they use? Select All Correct Responses.

  • Sponsored Brands
  • Sponsored Products

✅ Garmend used their advertised product report and found several ASINs with much higher ACOS than the rest of their products. What can they do to help lower the overall ACOS for the campaign?

  • increase visibility by adding more keywords
  • remove the underperforming ASINs from their campaign
  • increase bids on high-performing keywords
  • increase visibility by adding ASINs to the campaign

✅ If an advertiser’s goal is for campaign efficiency, which ASINs should they avoid using? (Select 2)

  • ASINs that have low sales
  • ASINs with 5 star reviews
  • Best-selling ASINs
  • ASINs with 2 star reviews

 Where will a customer be directed after clicking on a product featured in a Sponsored Brands ad?

  • The brand’s webpage
  • The product detail page for that product
  • The brand’s campaign landing page
  • The brand’s Store

✅ Which of the following automatic targeting options would show your ad to shoppers who view the detail pages of products similar to yours?

  • loose match
  • compliments
  • close match
  • substitutes

✅ Amazon may adjust a bid in real time up to 100% when an ad may be more likely to convert to a sale, and lower a bid when less likely to convert to a sale. What is this describing?

  • fixed bids
  • automated bidding
  • dynamic bids – up and down
  • dynamic bids- down only

✅ Which best defines a parent ASIN?

  • An ASIN under which all of a seller/vendor’s ASINs are grouped.
  • An ASIN under which multiple variations of the product are grouped.
  • An ASIN under which all products within a category are grouped.
  • The first ASIN created in a category.

✅ BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword “denim jacket.” A customer searches for “denum jacket.” Based on this, which of the following is a true statement?

  • The ad may serve regardless of the misspelling.
  • The ad will not serve due to a negative match.
  • The ad will definitely serve.
  • The ad will not serve due to the misspelling.

✅ If Kitchen Smart wants to create a Sponsored Products campaign for their toasters by targeting similar ASINs from other brands, which targeting method should they use?

  • None of these
  • Geotargeting
  • Keyword targeting
  • Product targeting

✅ Sports Lab would like to target their ads to display to shoppers viewing bicycles with a 4+ star rating. Which sponsored ad could they leverage for this strategy?

  • Sponsored Brands
  • Sponsored Products

✅ Accent Athletics wants to promote their best selling basketball with creative that showcases just that ASIN. Which sponsored ad could help them ensure they are appearing in shopping results and related product detail pages in order to drive sales? (select all that apply)

  • Sponsored Products
  • Sponsored Brands

✅ Manuel is a seller running a Sponsored Brands campaign for his smartwatch. His CPC bid is $0.85. He is the highest bidder in the auction, with the second highest bid being $0.78. Which of the following is Manuel likely to pay in this instance?

  • $0.86
  • $0.77
  • $0.85
  • $0.79

✅ Which of the following options can be used to manage a sponsored ad campaign? Select All Correct Responses.

  • Bulksheets
  • Manually
  • API

✅ Emilia has set up a sponsored ads campaign with a $10 daily budget. Which of the following is true? (Select 2)

  • Emilia will spend $10 for the lifetime of the campaign.
  • Emilia may spend less that $10 per day.
  • Emilia will spend more than $300 in a 30-day month.
  • Emilia may spend up to 10% more per day, but not more than $300 in a 30-day month.

✅ Bianka sees that her client has not been selected to present the Featured Offer (“Buy Box”) on their product. What suggestion(s) should she give to her client? (Select 2)

  • ensure the product is in stock
  • increase the price of the product
  • ensure pricing is affordable
  • stop selling the product

 Lamar recently launched a Sponsored Products campaign to boost sales of a new product, but the only ASIN in the campaign has gone out of stock. What will occur?

  • The campaign will end.
  • Lamar will be notified, but the campaign will continue to run.
  • The campaign will pause until inventory is replenished.
  • The campaign will continue to run.

✅ Green Star is optimizing their campaign and wants to increase brand awareness. Which of the following is the best strategy to achieve this goal?

  • decrease bids on low performing keywords
  • add negative keywords
  • add new keywords
  • remove underperforming keywords

✅ SpotMark, an Amazon vendor, wants to use a lifetime budget rather than an average daily budget. Which sponsored ad can they use in this case? Select All Correct Responses.

  • Sponsored Brands
  • Sponsored Products

✅ Sports Lab wants to increase their overall sales. They will use ____________ to advertise their best-selling product, and ____________ to drive traffic to their entire product offering.

  • Sponsored Products, Sponsored Brands
  • Sponsored Brands, Sponsored Products
  • Sponsored Products, Sponsored Products

✅ Talkbotics has been running a campaign for their phone accessories and found it to be under-spending. Which of the following is a suggested approach to optimize the campaign?

  • increase visibility by adding ASINs to the campaign
  • increase visibility by adding more keywords
  • all of these
  • increase bids on high-performing keywords

✅ What is Amazon’s version of a SKU (stock keeping unit) that is used to identify unique products on Amazon?

  • AZIN
  • ASON
  • ASKU
  • ASIN

 Which of the following is an example of a brand halo conversion?

  • A customer clicks on a vendor’s sponsored ad for tennis shoes and then purchases those shoes.
  • A customer clicks on a vendor’s sponsored ad for tennis shoes, and then purchases dress shoes from that vendor.
  • A customer clicks on a vendor’s sponsored ad for tennis shoes but does not make a purchase.
  • A customer clicks on a vendor’s sponsored ad for tennis shoes, and then purchases tennis shoes from a different vendor.

✅ Koepp has noticed a number of negative reviews and low ratings for one of their products. It turns out that some customers feel that the product isn’t functioning as expected after 6+months of use. What would be the best approach for Koepp to improve the product’s retail readiness?

  • Koepp can improve the product images and description to more accurately reflect the product.
  • Koepp can add variations of the product.
  • Koepp can act on the feedback by making product improvements that address the issue.
  • Koepp can help boost the number of reviews using the Amazon Vine program.

✅ Gordon’s Chocolatier wants to run a Sponsored Products campaign for their new baker’s chocolate, but they do not know which keywords shoppers who are in market for baker’s chocolate would use. Which targeting method could they use?

  • Product targeting
  • None of these
  • Manual keyword targeting
  • Geotargeting

 Garmend is forming a strategy for a new back-to-school campaign for children’s clothing. Which of the following ASINs will likely perform best in terms of sales efficiency?

  • new product ASINs only
  • retail ready ASINs and new product ASINs
  • best-selling ASINs and new product ASINs
  • best-selling ASINs and retail ready ASINs

 ✅ LuxKitty wants to find new keywords to add to their existing campaigns. Which downloadable report should they use to inform their direction?

  • search term report
  • targeting report
  • advertised product report
  • performance over time report
  • placement report

✅ Which of the following will notify advertisers when their campaign has run out of budget during the day? Select All Correct Responses.

  • text alerts
  • Advertising Console
  • email notifications
  • bulksheet reports that compare daily budget and spend

✅ What does it mean for a product to be considered retail ready?

  • The product has been sold at least once.
  • The product is sold by Amazon.
  • The product detail page includes all the necessary information for a customer to make a purchase.
  • The product is available in more than one country.

✅ Sports Lab is a small advertiser that does not have access to developer resources. They want to quickly see an overview of how their campaigns are performing. Which of the following reporting methods best fits their need?

  • API
  • Advertising Console
  • downloadable reports

 GravityLenz is a large brand advertising on Amazon. They want to incorporate third-party analytics into their campaign reporting. Which of the following reporting methods best fits their need?

  • API
  • Advertising Console
  • downloadable reports

✅ How is advertising cost of sales (ACOS) calculated?

  • ad spend / attributed sales
  • ad spend x clicks
  • ad spend / clicks
  • ad spend x attributed sales

✅ Which of the following best indicates a high-performing, efficient campaign?

  • high ACOS, low ROAS
  • high ACOS, high ROAS
  • low ACOS, high ROAS
  • low ACOS, low ROAS

 In order to optimize toward customer acquisition, an advertiser should identify keywords with the highest _____________?

  • % of orders new-to-brand
  • attributed sales
  • ACOS
  • conversion rate

✅ Which of the following search terms would be considered a phrase match for the keyword “cat litter?”

  • “pine kitty litter“
  • “litter for cats“
  • “feline clay litter“
  • “pine cat litter“

✅ Which of the following ACOS indicates the more efficient advertising campaign?

  • 50%
  • 35%
  • 12%
  • 95%

 ✅ In which of the following situations should an advertiser consider using automated bidding?

  • to optimize bids on both Sponsored Product and Sponsored Brand campaigns, toward sales efficiency
  • to optimize bids on Sponsored Brand campaigns, toward brand awareness
  • to optimize bids on Sponsored Brand campaigns, toward sales efficiency
  • to optimize bids on Sponsored Product campaigns, toward brand awareness

 Which best describes Sponsored Brands?

  • Features a custom headline and logo or image
  • Depending upon the tactic, it appears both on and off Amazon
  • Promotes individual products
  • Directs only to product detail pages when clicked

✅ Gini’s Jewelry has been using Amazon’s sponsored ads for a while. They have a list of known keywords for their products. Which targeting method is most appropriate for them?

  • Automatic targeting
  • Manual targeting

✅ What is the minimum star rating a product should have to be considered retail ready?

  • 5 stars
  • 3 stars
  • 4 stars
  • 5 stars

 Which of the following search terms would be considered a broad match for the keyword “artist easel?”

  • “easel for artists“
  • “easels for art class“
  • “table top easel“
  • “art easel”

 Car Jane, an automotive accessories company, targeted their sponsored ad campaign by the category ‘automotive floor mats’. Which targeting method did they use?

  • Product targeting
  • Keyword targeting

 Which of the following is a requirement for Amazon sellers to set up Sponsored Brands campaigns?

  • Must be enrolled in the Amazon Brand Registry
  • Must sell products from multiple brands
  • Must be active for over 6 months
  • Must sell more than 10 products

 Which targeting method is better suited to help advertisers stay on top of search trends and discover new keywords that are generating clicks and sales?

  • Automatic targeting
  • Manual targeting

 Which of the following is true regarding product variations? (Select 2)

  • Including variations for a product may increase traffic and conversion rates.
  • Reviews and product questions are separated out by each variation.
  • Images for product variations are unnecessary.
  • Product reviews for each variation are brought into one product detail page.

 Fadorable is a toy company that launched a campaign with a specific end date. The campaign is scheduled to end in two weeks, but after seeing such great results, they want to extend the original end date. Is this possible?

  • Yes
  • No
  • Not enough information

✅ GamezCo is presenting the Featured Offer (“Buy Box”) on a gaming console they sell. Which of the following is true? (Select 2)

  • GamezCo paid a fee to present the Featured Offer (“Buy Box”).
  • GamezCo is the only seller for this product.
  • GamezCo receives credit for sales.
  • When a customer clicks “Buy Now,” they will be purchasing from GamezCo.

✅ Jeremy needs to confirm whether his client, a seller named Comps Now, is presenting the Featured Offer for a specific product. Where should Jeremy look?

  • Store
  • Amazon homepage
  • seller landing page
  • product detail page

✅ What is the minimum number of customer reviews a product should have to be considered retail ready?

  • 15 reviews
  • 25 reviews
  • 10 reviews
  • 18 reviews

✅ Which of the following choices would likely require the highest bid amount?

  • broad match
  • brand keyword
  • exact match
  • phrase match

✅ Which keywords may offer a larger amount of impressions with higher search volume?

  • Brand keywords
  • Category keywords

✅ Fabian is checking his client’s product detail page for retail readiness. Which of the following issues should he flag as needing improvement to be considered retail ready?

  • There are 5 items left in stock.
  • There are 15 customer reviews.
  • Product is rated 4 out of 5 stars.
  • Enhanced content includes a video.

✅ Examine this product detail page. Which of the following elements is not retail ready?

  • reviews
  • rating
  • title
  • images

✅ Maria, the marketing manager at Jack and Jill, wants to optimize their campaigns based on the actions of first-time customers. Which of the following metrics should they use?

  • New-to-brand
  • click-through rate
  • Cost-per-click
  • spend

 Which sponsored ad type(s) provides new-to-brand metrics? Select All Correct Responses.

  • Sponsored Brands
  • Sponsored Products
  • neither of these ad types

 Climato needs to report on how much they’ve spent on advertising this month so that they can track spend against budget. Which downloadable report would be most useful to them?

  • search term report
  • placement report
  • performance over time report
  • advertised product report
  • targeting report

✅ Printava used their keyword report and found that most of their keywords were performing well. However, they noticed several keywords with very high ACOS. What can they do to reduce the amount of clicks they are paying for?

  • increase the bids on those keywords
  • add more ASINs to their campaign
  • remove ASINs from their campaign
  • add those keywords as negative keywords

 Iris is under-spending on their Sponsored Brands campaign that showcases their camera line. What could they do to optimize their campaign? Select All Correct Responses

  • Nothing, they should leave their campaign alone as long as it’s not over spending.
  • add more keywords to increase visibility
  • increase bids on high-performing keywords

 Accent Athletics has just launched a new line of products. Which sponsored ad could help them ensure they are appearing in related product detail pages in order to drive discoverability? Select All Correct Responses.

  • Sponsored Brands
  • Sponsored Products

✅ Beverama is a beverage company that wants to drive sales and will primarily use ACOS to measure performance. Which of the following ASINs could help them reach their goal? Select All Correct Responses.

  • Coffee Fizz with an average 4.5 star rating
  • Sonix Boom with 5 customer reviews
  • Their top selling product, Tea Fizz
  • Citrus Fizz with 50 customer reviews

 If an advertiser has a goal to maximize brand awareness, which of the following is the recommendation for selecting ASINs?

  • add more quality ASINs
  • add only best-selling ASINs
  • add 5 ASINs per campaign
  • none of these

✅ With a Sponsored Products campaign, which targeting method allows you to target suggested individual products similar to your product?

  • Geotargeting
  • Keyword targeting
  • None of these
  • Product targeting

 TechHut only sells accessories for PC computers. They notice they have been paying for clicks when customers search for “Apple computer accessories.” Which keyword match type should TechHut use to ensure ads are not served to customers searching for Apple accessories?

  • phrase match
  • broad match
  • negative phrase match
  • exact match

 GreenTree is running a Sponsored Products campaign with a daily budget of $20. On Tuesday, the campaign spent $20. Based on this, which of the following would be a true statement?

  • The campaign automatically continued running on Tuesday
  • The campaign paused until GreenTree increased the budget on Wednesday
  • The campaign automatically ended on Tuesday
  • The campaign paused until automatically resuming on Wednesday

 Which of the following is an optimal main image?

  • C
  • B
  • A

✅ True or false? Brands that only sell products and services OFF Amazon can leverage Amazon’s sponsored ads.

  • False
  • True

✅ Which of the following is NOT included in the retail readiness checklist?

  • inventory
  • delivery method
  • description
  • customer reviews

✅ Janice has set up a sponsored ad for her new line of picture frames. She has selected the keyword “computer” for this ad. Which principle explains why her ad may not display?

  • engagement
  • relevancy
  • ad spend
  • cost-per-click

 Kya is editing the customizable section of her product detail page to include charts, video, and narrative comments. What is this section referred to as?

  • A+enhanced marketing content/Enhanced brand content
  • product description
  • manufacturer content
  • enhanced customized content

✅ Which of the following is included on a product detail page? (Select 2).

  • order history
  • featured offer
  • images
  • Stores

✅ Which two variables are used by the auction to determine which ad will display?

  • pixels, cost-per-click-bid
  • ad type, budget
  • cost-per-click bid, relevancy
  • ad spend, relevancy

 ENT, the producer of the kid’s DVD Too Many Cupcakes, wants to prevent their product from appearing in search results for the brand Cupcakes and Doughnuts, as they are a food company. Which targeting method could they use?

  • Geotargeting
  • Negative Geotargeting
  • Negative product targeting
  • Product targeting

 After reviewing the metrics of a Sponsored Products campaign, Jorge identified that the ACOS for many products was much higher than the category average. What action(s) could he take to address this? Select All Correct Responses.

  • advertise the best sellers in their product catalog
  • neither of these
  • remove the underperforming ASINs from their campaign

✅ Which sponsored ad can use automatic targeting?

  • neither of these ad types
  • Sponsored Products
  • Sponsored Brands

 BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword “denim jacket.” A customer searches for “denim jackets.” Based on this, which of the following is a true statement?

  • The ad will not serve due to the plural variation.
  • The ad will definitely serve.
  • The ad may serve because close variations (plurals) are automatically included.
  • The ad will not serve due to misspelling.

✅ A vendor, Climato, wants to drive traffic to their Store and showcase their catalog of products. Which sponsored ad allows them to do that? Select All Correct Responses.

  • Sponsored Products
  • Sponsored Brands

 Zoope, an Amazon seller, launched a new product last week that has 7 reviews. What is the suggested method for them to improve the retail readiness for this product?

  • Leverage the Early Reviewer Program to help increase the number of reviews.
  • Wait until the product receives more reviews.
  • Change shipping methods to increase positive reviews.
  • Decrease the price to increase the number of sales, increasing reviews.

✅ Campaign efficiency is measured by _____________, and brand awareness is measured by _____________.

  • ROAS, ACOS
  • Impressions, ACOS
  • ACOS, impressions
  • ACOS, ROAS

 Maria, the marketing manager at Jack and Jill, is running a campaign for a line of baby strollers. She bids on the phrase, ‘strollers for babies’. Which targeting method is she using?

  • Keyword targeting
  • Product targeting

 Which of the following search terms would be considered an exact match for the keyword “artist easel?”

  • “artist  easels”
  • “table top artist easel”
  • “artist easel for painting”
  • “standing artist easel”

✅ How can Accent Athletics edit more than one live Sponsored Products campaign at the same time? Select All Correct Responses.

  • Bulksheets
  • Manually
  • API

Supported Goods are keyword or product-targeted advertisements that appear in Amazon’s shopping results and product information pages to support your individual listings. You can use predictive targeting to help you start your first campaign in minutes. If you have a product to sell, consider using Amazon Sponsored Products advertising. You’ll save money on clicks and have the opportunity to sell new items at the top of Amazon searches.

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