Which of the following are requirements in a robots.txt file?

Disallow: [URL string not to be crawled]  Allow: [URL string to be crawled] Sitemap: [sitemap URL] *User-agent: [user-agent name]       The robots.txt file, also known as the robots exclusion protocol or default, is a text file that tells web robots (most commonly search engines) which pages on your site they do not crawl. … Read more

Which of the following statements about RSS is/are correct?

It is a form of XML. It stands for Really Simple Syndication.  Its main goal is to display static information.  All of the above.     RSS (RDF Site Overview or Very Easy Syndication) is a web feed[3] that allows users and applications to access website notifications in a structured, machine-readable format. These feeds may … Read more

Which of these are tools used in the auditing process?

Google Search Console  Screaming Frog  Moz All of the above     Our audit process is divided into five stages: collection, preparation, execution, documentation, and follow-up. Near the end of each calendar year, Internal Audit performs a university-wide risk assessment. Auditing is characterised as the on-site verification operation of a process or quality system, such … Read more

When considering HTTP vs. HTTPS pages on a site, it’s good to have a mix of both.

True  False       HTTPS is the encrypted variant of HTTP. The browser establishes a link to a server on a standard port, just as it does with HTTP. Secure Sockets Layer, or SSL, is used to transport data in the additional layer of HTTPS protection. The web address can be used to determine … Read more

Which of the following actions carry a Google penalty?

 Having a robot write your text Hiding text for additional keywords in the same color font as your site’s background  Using link farms and paid links to create a network of inbound links to your site  All of the above     A Google penalty is a monetary penalty imposed on a website whose content … Read more

True or false: A 500 is an internal server error.

True  False       The 500 Internal Server Error is a very broad HTTP status code that indicates that something has gone wrong on the web site’s server, but the server is unable to provide more precise information about the problem. When there’s an issue with the server or file system that’s powering your … Read more

What do you use to search for exact phrases in Google?

 Hyphen (-)  Asterisk (*) Quotation Marks (“)  Exclamation Point (!)       You may use the following methods to find an exact phrase or name: Using quotation marks to enclose the expression. Only documents that contain the exact word you entered are returned by the search engine. The term matching choice is described by … Read more

Which of the following statements is NOT true?

Duplicate content affects SEO rankings  Page titles are the most important on-page element after content The quality of the images uploaded on the website affects the SEO rankings  The website domain has no effect on the SEO rankings     Even though many of the procedures and approaches have changed, SEO still matters in 2020. … Read more

Link building offers all of these advantages except________.

 Improving search engine rankings and credibility  Enhancing brand awareness  Increasing web traffic Generating content automatically         Link building is a term used in the field of search engine optimization (SEO) to describe activities aimed at raising the number and quality of inbound links to a webpage with the intention of improving the … Read more

The Google My Business is a free service for commercial businesses.

True  False       A commercial business is classified as a company or person that offers a service or sells tangible goods. Within the confines of a city, a commercial business is described as a manufacturing, retail, or commercial business office. A commercial for soda or cereal is an example of a commercial. The … Read more