Google Analytics 360 Exam Answers 2020 Assessment 3

Google analytics 360 answers

About Google Analytics 360

Google Analytics 360 gives your business the tools you need to better understand your customers. You can then use those insights to take action, such as improving your website, creating tailored audience lists, and more.Google Analytics 360 Suite consists of 6 products. Google Analytics 360, Google Optimize 360, Google Audience center 360, Google Tag Manager 360, Google Data Studio 360, Google Attribution 360. The whole combination costs you up to $150,000.

Why This Exam

Google Analytics 360 is an Exam conducted by google to test the knowledge of the user’s of the Google Analytics 360. Whether they are working in the company or the individual user using it. Then they provide the certificate if the user passes all the test and comes out with the passing marks or above

Why we are Providing these Answers

As you know that even if you are a user of the Google Analytics 360, there is a possibility that you are not knowing the official language they are asking for. Then you can give Exams by learning the knowledge from Here.

Google Analytics 360 Exam Answers 2020 Assessment 3

1. Why would dbm / cpm sessions reported in the All Traffic > Source/Medium report differ from the number of sessions reported in the Acquisition > DoubleClick Bid Manager reports?

(select all that apply)

The All Traffic > Source/Medium report does not include view-through sessions

The All Traffic > Source/Medium report uses the Google Analytics attribution model (GA Model) while the Acquisition > DoubleClick Bid Manager reports use the DoubleClick attribution model (DCM Model)

All Traffic reports use the date range set in Google Analytics while the Acquisition > DoubleClick Bid Manager reports report sessions during the lookback window

The All Traffic > Source/Medium report may be sampled while the Acquisition > DoubleClick Bid Manager reports are always unsampled

2. In the Conversions > Multi-Channel Funnels > Top Conversion Paths report, what does the “eye” icon represent in the display channel steps?

Click-through interaction

Display ad impression

Data-driven interaction

Offline ad interaction

3. Once integrated with DCM, DBM or DS, which types of conversions can be reported in the Conversions > Multi-Channel Funnels reports?

(select all that apply)

E-commerce transactions and Goals from Google Analytics

Floodlight counters from DoubleClick

Floodlight sales from DoubleClick

AdWords Conversions

4. If your property is integrated with both DBM and DCM and auto-tagging is enabled, what will be the source/medium for sessions from DBM?

dcm-dbm / cpm

dfa-dbm / cpm

dbm / cpm

dfa / cpm

5. A user sees one of your DoubleClick Campaign Manager ads. The next day, the user navigates to your site through an email campaign. How would their session be reported in the DoubleClick Campaign Manager > Campaigns report?

Click-Through Session

View-Through Session

A Click-Through Session and a View-Through Session

The session wouldn’t be reported in DoubleClick Campaign Manager > Campaigns report

6. Which of the following are reasons you would expect discrepancies between DCM Clicks and DCM Click-Through Sessions in Google Analytics?

(select all that apply)

Clicks and Impressions are directly imported from DoubleClick and Sessions are reported when the user visits the site from a DoubleClick Campaign.

It’s possible that DCM Advertiser is driving traffic to multiple web properties.

You’ve enabled ‘Allow manual tagging (UTM values) to override auto-tagging (DCLID values) for DoubleClick Campaign Manager and DoubleClick Bid Manager reporting integration.’

Clicks and sessions are recorded differently by different systems.

Google Analytics 360 Exam Answers 2020 Assessment 3

End of the Assessment 3rd. If you have given all the answers from this page then Congratulations you have given the answers of all the questions Correctly.

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