Google Analytics for Power Users Answers 2020 – Assessment 3

Bold Green Text are Answers

About Google Analytics

Google Analytics is professional tool that is used to track down a website overall performance whether its the location of the visitors or the Landing pages of the visitors or the time they are spending on your website. It tracks down all the data and provide you reports so that you can optimize you website accordingly if you find out any problem in there.

Why This Exam

Google Analytics for power users is an Exam conducted by google to test the knowledge of the user’s of the Google Analytics. Google Analytics for Power Users builds on learners’ advanced understanding of Google Analytics. When you’re familiar with the range of features Google Analytics offers, then put your knowledge into action. Learn and practice techniques for comparing users who convert with those who don’t, analyzing traffic sources that bring the most value, customizing channels for increased actionability, identifying top performing content on your site, and improving ecommerce performance.

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Google Analytics for Power Users Answers 2020 – Assessment 3

Bold Texts are ANSWERS!

1. You are using Average Time on Page as a KPI. What does a high Average Time on Page indicate about a specific page’s performance?

It indicates strong performance: Users are highly engaged with the page.

indicates poor performance: Users are confused and struggling on the page.

It depends on the specific page and its purpose.

Average Time on Page should never be used as a KPI for a content site.

2. In what scenario would you use a custom metric?

To track the number of minutes played for each video on your site

To find out the average number of page views per user

Or To see how often Page A was the landing page for sessions including Page A

To record the title of a video watched on your site

3. What can be used to measure scroll depth in Google Analytics?

You can set up a custom dimension to track scroll depth.

You can set up Event-Tracking to track scroll depth.

Scroll depth is a standard Google Analytics metric.

It’s not possible to track scroll depth with Google Analytics.

4. When tracking both e-commerce and goals, what are two ways to analyze Page Value based only on e-commerce?

(Select all that Apply)

Use a table filter to exclude goal pages.

Define a segment to exclude sessions where a goal occurred.

Create a view that tracks e-commerce but doesn’t define any goals.

Assign goal values based on average revenue calculated outside of Google Analytics.

5. Assuming that e-commerce tracking and/or goals are configured, which of the following Analytics reports does NOT show conversion rates?

Landing Pages

All Pages

Source/Medium

Mobile Overview

6. What are two benefits of the Reverse Goal Path report?

(Select all that Apply)

Discover common goal paths you may not have considered.

Identify top goal paths and optimize navigation or messaging for even more conversions.

Identify drop-off points between steps in various goal paths.

Automatically track conversions without manually configuring goals.

7. How could you compare the conversion rate for when the “About Us” page was viewed versus when the page was not viewed?

Compare “About Us” page metrics in the Landing Pages report with “About Us” page metrics in the All Pages report.

Identify the Page Value for the “About Us” page and compare this metric across all other pages.

Create a custom segment including sessions with visits to the “About Us” page, and another segment for sessions where users did not visit the “About Us” page. Apply the two segments to the E-commerce Overview report and compare conversion rates.

Use the Reverse Goal Path report to compare number of goal completions among rows including the “About Us” page.

Google Analytics for Power Users Answers 2020 – Assessment 3

End of the Assessment 3rd. If you have given all the answers from this page then Congratulations you have given the answers of all the questions Correctly.

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