Google Analytics Individual Qualification Exam Answers 2019 (Q. 61-80)

Google Analytics Individual Qualification Exam Answers 2019 (Q. 61-80)

61. When does a default Analytics session expire?

When a user is inactive on a web page for more than 30 minutes

After 30 minutes, regardless of user activity on a web page

At noon every day

When a user opens a new browser window

62. What report indicates the last page users viewed before leaving a website?

Landing Pages report

All Pages report

Exit Pages report

Pages report

63. Google Analytics cannot collect data from which systems by default?

Offline inventory database

Websites

Online point-of-sale systems

Mobile devices

64. What would prevent data from appearing in a Custom Report?

Too many metrics in a Custom Report

A filter that removes all the data

Custom Report isn’t shared with users in the same view

Too many dimensions in a Custom Report

65. Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

Just after the opening <head> tag

Just before the closing </body> tag

Just after the opening <body> tag

Just before the closing </head> tag

66. Segments will not allow you to do what?

Create subsets of sessions or users

Permanently alter data

Build custom Remarketing lists

Isolate and analyze data

67. To recognize users across different devices, what is required for User ID?

A new Analytics account for reporting

Google Tag Manager

Sign-in that generates and sets unique IDs

All of the above

68. What channel is not included in the default Channels report?

Direct

Display

Organic Search

Device

69. What is not a filter setting for data in views?

Modify

Include

Restore

Exclude

70. What feature can join offline business systems data with online data collected by Google Analytics?

Data import

Goal tracking

User ID

Google Ads Linking

71. Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

Goals reports

Acquisition reports

Multi-Channel Funnel reports

Ecommerce reports

72. In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

Paid and organic search

Website referrals

Social network

Television commercials

73. What type of Custom report shows a static sortable table with rows of data?

Flat Table

Explorer

Map Overlay

Pivot Table

74. What feature is required to track customer search terms on a website?

Enhanced Ecommerce

Site Search

Data Import

Search filters

75. What is a “metric” in Google Analytics?

The numbers in a data set often paired with dimensions

The dates in a date range

A segment of data separated out in a report for comparison

A dimension that can help analyze site performance

Google Analytics Individual Qualification Exam Answers 76-99

76. What criteria cannot be used to create a Custom Segment?

Ad type

Dimensions

Metrics

Sequences of user actions

77. Which default traffic source dimensions does Google Analytics report for each website visitor?

Campaign and Ad Content

Source and Campaign

Source and Medium

Campaign and Medium

78. Which user characteristic may NOT be used to change keyword bids in Google Ads?

time of day

location

device

ad preference

79. When does the Analytics tracking code send a pageview hit to Google Analytics?

Every time a user adds an item to an online shopping cart

Every time a user clicks a video on a website

Or Every time a user searches on a website

Every time a user loads a webpage with embedded tracking code

80. What campaigns require manual tags on destination URLs for tracking?

None of the above

Google Ads campaigns

Autotagged campaigns

Email campaigns

Google Analytics Individual Qualification Exam Answers 2019 (Q. 61-80)

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