Google Analytics Individual Qualification Exam Answers 2020 (Q. 81-99)

Google Analytics Individual Qualification Exam Answers 2019 (Q. 81-99)

81. What filter would only include data from a campaign titled “Back to School” in Campaign reports?

Custom Include filter with field “Page Title” and pattern “back to school”

Custom Include filter with field “Campaign Name” and pattern “back to school”

Or Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”

Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”

82. What scope applies to Custom Metrics?

Customer

Session

Hit

User

83. What report compares metrics based on user acquisition date over a series of weeks?

User Explorer

Active Users

Users Flow

Cohort Analysis

84. The default session timeout duration in Google Analytics is how many minutes?

5

10

30

20

85. What data does Google Analytics prohibit collecting?

Product SKU(s)

Billing city

Purchase amount

Personally identifiable information

86. Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

Users 25 to 34 years old who have their browser set to Spanish

Users who engaged in a social media or email campaign

Or Users who viewed a page on a website, then watched a video

Users who are female and have children

87. If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

3

2

6

1

88. What is a “dimension” in Google Analytics?

An attribute of a data set that can be organized for better analysis

The lifetime value of a user in a given date range

A report that offers different demographic information about your audience

A comparison of data between two date ranges

89. What feature is required to collect the number of comments users posted to a web page?

Custom Channel Groupings

Calculated Metric

Custom Dimension

Custom Metric

90. Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

Primary conversion

Second-to-last-click attribution

Assisted conversion

Secondary conversion

91. What is the “Bounce Rate” in Google Analytics?

Percentage of visits when a user landed on a website and exited without any interactions

Number of times users returned to a website in a given time period

Percentage of total site exits

Percentage of sessions in which a user exits from a homepage

92. What model represents the hierarchical structure of a Google Analytics account?

Property > Account > View

Account > Property > View

View > Account > Property

Account > View > Property

93. To increase the speed at which Google Analytics compiles reports, what action could be taken?

Choose “Faster response” in the sampling pulldown menu

Apply an advanced filter to the report

Remove any filters on the view

Choose “Greater precision” in the sampling pulldown menu

94. Sampling is applied to reports before segmentation.

True

False

95. If a web page visitor clears the Analytics cookie from their browser, what will occur?

Analytics will set a new browser cookie the next time a browser loads a tracked page

Analytics will set a new unique ID the next time a browser loads a tracked page

or Analytics will not be able to associate user behavior data with past data collected

All of the above

96. Which reports require the activation of Advertising Features?

Geo reports

Cohort Analysis reports

Real-time reports

Demographics and Interests reports

97. When does the tracking code send an event hit to Google Analytics?

Every time a user performs an action with pageview tracking implemented

Or Every time a user adds an event to their calendar

Every time a user performs an action with event tracking implemented

Every time a user makes a reservation

98. What campaign parameter is not available by default in Google Analytics?

utm_content

utm_source

utm_medium

utm_adgroup

99. Sharing a Custom Report will share the report configuration and data included in the report.

True

False

Google Analytics Individual Qualification Exam Answers 2019 (Q. 81-99)

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