Google Analytics Individual Qualification Exam Answers 2020

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Google Analytics Individual Qualification Exam Answers 2020

1. What feature collects company-specific data such as Member Status?

Custom Filter

Event Tracking

Custom Dimension

Custom Metric

2. Which kinds of hits does Google Analytics track?



All of the above


3. To recognize users across different devices, what feature must be enabled?

Audience Definitions

Attribution Models

Google Ads Linking

User ID

4. In Multi-Channel Funnel reports, how are default conversions credited?

Second to last campaign, search or ad

Equal credit along the conversion touchpoints

Last campaign, search or ad

First campaign, search or ad

5. What report indicates the pages of a website where users first arrived?

Landing Pages report

Pages report

Location report

All Pages report

6. What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

The Measurement Protocol

Data Import

Browser cookies

The Networking Protocol

7. What is not considered a default “medium” in Google Analytics?





8. What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

Attribution modeling

Conversion tracking

Channel Groupings

Multi-Channel Funnels

9. What metric-dimension combination is not valid?

Avg. Time on Page / Device Category

Sessions / Bounce rate

Sessions / Source

Total Events / User Type

10. Which reports indicate how traffic arrived at a website?



All Traffic


11. In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.



12. Custom Dimensions can be used as what?

Primary dimensions in Custom Reports

Secondary dimensions in Custom Reports

Secondary dimensions in Standard reports

All of the above

13. What feature must be enabled to use Multi-Channel Funnels?

Custom Dimensions

Advertising Features

Goals or Ecommerce

In-page Analytics

14. What data table display compares report metrics to the website average?





15. View filters are applied in what order?

Creation date

Random order

Sequential order

Alphabetical order

16. Auto-tagging is used to collect data from what kind of traffic?

Social media traffic

Social media traffic

Google Ads Campaign traffic

Website referral traffic

17. What report indicates where users start or exit the conversion funnel?

Goal Flow


Cohort Analysis

User Timings

18. Which parameters can be included with an event hit for reporting?

Event, Category, Action, Label

Or Category, Action, Label, Unique Events

Category, Action, Label, Value

Category, Action, Label, Total Events

19. What Remarketing audiences cannot be defined by default?

Users who speak a particular language

Users who visited a physical store

Or Users who played a video on a website

Users who visited a specific page on a website

20. What data is Google Analytics Goals unable to track?

Customer’s lifetime value

Making a purchase

Signing up for a newsletter

Watching a video

Google Analytics Individual Qualification Exam Answers 2020

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