- Improving search engine rankings and credibility
- Enhancing brand awareness
- Increasing web traffic
- Generating content automatically
Link building is a term used in the field of search engine optimization (SEO) to describe activities aimed at raising the number and quality of inbound links to a webpage with the intention of improving the page’s or website’s search engine rankings. 1st In a nutshell, link building is the process of creating specific external hyperlinks (also known as links) to a website. Link building will boost the amount of high-quality links pointing to a website, raising the chances of it ranking well in search engine results. Link building is another tried and true marketing strategy for raising brand awareness.