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Are you in a Digital marketing stream?
And somehow come to know about Google exams.
Now wondering how Google exams can help you, what are the advantages of Google certifications.
So you have come to the right place.
Where you will find the answer to the above thoughts that are going into your mind.
First, let’s talk about what are Google exams and where you can give that exam.
Google Exams are started by Google to test the knowledge of the bloggers, students in this field, etc and to provide them certifications according to their knowledge.
Also If you want to know Everything Related to Google Exams Click Here
Q1.) What are the type of exams that are conducted by the SEMrush?
Ans.) The Exams that are conducted by the SEMrush are as follows:
- Adwords Fundamentals
- Search Advertising
- Display Advertising
- Mobile Advertising
- Video Advertising
- Shopping Advertising
Let’s talk about each exam briefly
But first, you will be worrying about where you can take the knowledge of these exams.
So a lot of Academies are present on the internet that provides you knowledge about these exams.
You can take the coaching of Google Exams FREE Here
So let’s get started on What are the advantages of google certifications
1.) Adwords Fundamentals
You know that one can take a Business Online on the Internet and get their online presence over there. What you think Is that Sufficient for that business to increase more sales. The Answer will be “NO”. Because along with the online presence there are Rankings that bring visitors to your website if your site is ranking on the first page. But what if your website is not ranking on the first page. Then the concept of Advertising Comes. Google has a sub-company called Google Ads Earlier called Google Adwords. Now How a person operates, How that works This Exam covers all that questions Related to that.
2.) Search Advertising
We have discussed the Google Adwords Exam. Now we know that To gain visitors we need Rankings and to gain more unique visitors Google Adwords come into Game. Now, what are the type of Advertising that Google provides for the Business?
There are several different types of Advertising that Google provides. If you are an Adsense user then you might know that you have to select what type of advertising you want to show on your website but that’s not the point here. Those types don’t come in these types. The types of Advertisements will be discussed accordingly. The first we are discussing in this is Search Advertisements. Now the link that ranks in the top pages and has Ad in the prefix is the Search Advertisement. In this Exam, all those questions related to this field will come.
3.) Display Advertising
If you have visited the Blogs or other websites then you should have noticed some blocks that are not a part of that topic or not even of that blog but they represent some business or something products to sell. They are Advertisements known as Display Advertisements. You will usually see this kind of advertisement for almost more than half of the websites you visit. The advertisements that displays buttons like Download or Click here also are the display advertisements but they don’t actually have anything to download they just want visitors to come over there website and show them something they have published or some products they want to sell. But let me tell you something the visitors from these fake advertisements jumps or we can say bounces fast.
4.) Mobile Advertising
Mobile advertisements are a form of advertisements that appears on mobile tablets or other devices that usually have small displays. These advertisements are usually different from normal advertisements because these types of advertisements have to show more in small spaces and small sizes.
5.) Video Advertising
Are you using youtube, If Yes then you should know that a small video plays first when you click on a video or even 2 videos nowadays. That videos represent some business or products or even personalities. These kinds of advertisements come under video advertisements. They are usually short in duration or longer depending upon their types. Now people are migrating towards video advertisements because they usually are more successful in representing the products or personalities. Video advertisements are more on a hike on youtube but there is the presence of video ads on blogs also and on Applications, Games, etc.
6.) Shopping Advertising
You must have heard of Amazon, Flipkart and other websites that act as a link between the buyer and the seller. But all those websites that sell products even themselves and do not involve any merchant to sell their product in their website comes under Shopping Websites. Now there are different advertisements for shopping websites and other websites like blogs etc. You should have seen the products that comes on the top of the page when you search a product name. Now that advertisements of products come under Shopping Advertisements. The knowledge that is required in that Advertisements will be asked from you when you will give that Exam.
All these Exams will help you build your CV/Resume or Portfolio.
Even you will include this on your LinkedIn profile.
More weightage will be provided to you when you update these on your portfolios.
Thank you for reading this article on “What are the advantages of google certifications”I hope it helped you.