Which formats may be used to add a custom campaign parameter to a URL?

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The answer for the question Which formats may be used to add a custom campaign parameter to a URL? are written in BOLD Green color.

www.googlemerchandisestore.com/?utm campaign = fallsale

www.googlemerchandisestore.com/?utm_campaign=fallsale

www.googlemerchandisestore.com/?utm_campaign=fall_sale

www.googlemerchandisestore.com/?utm_campaign = fall sale

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